ew Directions. In virtually every business area change is accelerating. To meet this challenge, a leader must do more than anticipate and manage change. Today's leader must initiate change and take the first step out in a new direction. The most difficult and uncomfortable problem a leader has to handle is confusion and, unfortunately, confusion seems to abound whenever a company starts to move in a new direction. Our experience includes over 200 projects in which we helped companies through the confusing initial stages of new business activities. In doing this we discovered hardworking principles and methods which shorten the time needed to create successful new business directions to meet the challenge of change. In short, the New Directions Group, is made up of experienced specialists in new business development, offering a fresh perspective and focus to help clients achieve their business growth objectives.

hat do we mean by New Directions? Often a company, in an effort to identify and pursue major new business opportunities, can profit greatly from outside counsel. The New Directions Group helps clients to articulate their long-term objectives, to understand their strengths and weaknesses, and to identify and implement new business opportunities where they can succeed. For example, we have:

• guided client's internal entrepreneurial talents to start new, profitable ventures, and to create and launch new products;
• developed existing client assets by profitably applying them to new applications in new markets;
• solved difficult technical and engineering problems, resulting in new product breakthroughs;
• resolved critical new product positioning and marketing strategy decisions.

The New Directions Group, guides companies through the initial phases of the new business activities needed to compete successfully in today's changing business environment and beyond.